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The brief asked for the design and creation of an illustrated PDF composting guide for Ocean Lovers, as well as a set of social activations throughout the campaign. We aimed to create a composting guide unlike any other, transforming a typically dry subject into an engaging and accessible resource. Through detailed illustrations, infographics, and clear editorial structure, the guide was both informative and visually appealing.

Our approach involved:
- Defining the content structure before the design phase, with a focus on clustering information into easy to understand chunks
- Creating mood boards for design and illustration direction
- Developing multiple infographic layouts to maintain readability
- Designing for both print and digital mediums

We successfully delivered a visually compelling and highly informative composting guide, making a complex topic more engaging and accessible. The campaign was further supported by striking billboard advertisements and engaging social media animations. The project received enthusiastic praise from the client, highlighting the effectiveness of our design and storytelling approach. Additionally, we refined our internal workflows, improving efficiency in managing content-heavy design projects.