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The production occurred at a breathtaking villa situated on the scenic shores of Lake Como. This stunning locale served as the ideal backdrop for the campaign, which features various compelling episodes narrating the partnership between acclaimed Formula 1 driver Charles Leclerc and Peroni Nastro Azzurro 0.0%. The series aspires to underscore the alignments between Leclerc’s vibrant racing spirit and the invigorating characteristics of Peroni Nastro Azzurro, embodying their mutual values of enthusiasm, quality, and enjoyment, even without alcohol. Through mesmerizing visual storytelling and a perfect environment, the campaign aims to enchant viewers and highlight the essence of both the driver and the brand.