ABOUT

Onward is a driverless car company which serves as a 24/7 personal taxi service to the public from the click of a button. Customers can book a ride from the app and the car will arrive in minutes, without a driver - making Onward a more reliable, efficient and readily available service. Onward is only based in cities, meaning their target audience is mainly college students and workers living a fast paced life, with limited time for life’s daily pains - such as waiting for a taxi.

MY GOALS FOR THE BRANDING
- Appeals to a young target market of busy professionals.
- Conveys a fast and reliable service.


MY GOALS FOR THE APP
- Make it clear this is a driverless car service with no human interaction.
- Express this is more reliable than a general taxi service.
- Convey this is a quick and effective service.