Kirsty English
Journalist and copywriter
ABOUT
I spent two days [13 & 14 May] covering the top news stories at World Retail Congress 2025 in London. Together with Mark Faithfull of @retailunwrapped, we filed 32 news stories in 24 hours capturing everything from the shifting economic climate to AI agents, and even which marketing tactics Gen Z find ‘cringe’.
Our execution was simple. We formulated a spreadsheet of key stories to cover across a packed agenda, then divided the list between us and flitted from one presentation to the next, filing stories to the marketing team as we went.
The result was a live stream of breaking retail news stories on the World Retail Congress website under the heading 2025 Congress Insights.
#WRC2025 #WRC2026 #LiveJournalism
CLIENT REVIEW
Kirsty worked with me on demanding live coverage of a major three-day retail event in London, reporting on sessions throughout each day. She did an amazing job, was fast, accurate and very flexible, working within a large team in an ever-changing work environment and I would thoroughly recommend her for any assingments or projects.
Editor at World Retail Congress
16 May 2025