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In order to win with young families, Andrex needed to become a more valuable part of family life. Their GoTime potty-training app was the perfect opportunity for the brand to help…but only if they could get parents to listen.

Tasked with driving awareness with stressed-out millennial parents who were putting off potty training and getting the GoTime app into their hands, we worked with UK garage legends DJ Pied Piper and the Masters of Ceremonies to re-record their classic early 00’s track ‘Do You Really Like It?’ with a fun toilet-themed twist.

Taking this certified anthem from our audience’s youth to grab their attention, we used our bonkers track and music video as the vehicle to talk to them about the potty-training experience in a humourous and relatable way, before taking it out on the road at festivals over the course of the summer.

Overcoming their reflexive reaction to avoid the topic with our trojan horse track, we not only got their attention and sparked a conversation, we also got them downloading Andrex’s potty-training app in their thousands, increasing brand favourability in the process.