ABOUT

Weave + Blend builds high-quality, sustainable software apps tailored for HubSpot users. As the company evolved, it needed a refreshed visual identity that reflected its core values collaboration, innovation and usability and helped it stand out in a competitive ecosystem.

Challenge:
Create a modern brand identity that visually communicates Weave + Blend’s ethos: flexible, functional software solutions that blend human creativity with technological precision.

Approach:
Fiora’s team developed a visual identity rooted in the company’s name and mission. We combined organic forms with clean, technology-inspired geometry to reflect interconnectedness and adaptable design. The result was a fun, friendly and modern aesthetic that still felt purposeful and professional.

Key elements of the new identity included:
A dynamic colour palette that amplifies brand personality.
Flexible iconography and UI components to support digital and offline applications.
A responsive logo system that embodies the idea of weaving and blending through movement and colour variations.
Practical design system guidelines ensuring consistency across touchpoints.

Outcome:
The new visual identity successfully captures Weave + Blend’s unique narrative and enhances its brand recognition across platforms. It bridges creative expression and technical clarity, helping position the business more strongly within the HubSpot ecosystem.

Client Comment:
“Working with Fiora has been a game-changing experience. The passion they have for their craft and the depth of insight really shows through in the work they’ve done. The end result is a versatile identity that not only looks great, but has meaning and purpose behind it… and has really set our business up for growth.” — Harry Bevan, Founder, Weave + Blend