ABOUT

Organica Mix is a leading manufacturer of fruit bases, concentrates, and syrups in the CIS. The product enjoys strong demand in the HoReCa segment, especially among bars and coffee shops. The brand has grown, expanding its product line to over 200 SKUs, and the previous design became cramped and inflexible.

To clearly differentiate the flavors, it was decided to use color coding and an emphasis on large food zones. Thus, the brand zone and logo became the core elements that ensure the consistency of the entire system. We modernized the logo and developed an arched version symbolizing entry into the world of flavors — a kind of metaphor for the gateway to a fruit garden.

For each SKU, we created illustrations resembling art objects: juicy, ripe fruits arranged in unique compositions that highlight the naturalness and taste of the product.