ABOUT

CHIXL is not just a service - it's a feeling.

A burst of laughter captured mid-air, the candid moment of a smile, the shimmer of shared joy under party lights.

This project was born from that feeling.

Tasked with rebranding a local photo equipment and celebration rental company, I reimagined CHIXL as a living, breathing celebration brand - expressive, adaptable, and emotionally magnetic. The result is a visual identity that doesn’t simply "brand" a business, but rather builds a relationship with joy - one sticker at a time.

Minimal in structure. Maximal in spirit.