ABOUT

The design for the "Derevenka" series of vodkas and infusions was completed with the goal of creating a product that appeals to a broad federal audience and establishes a new price niche on the shelves.
Although Saransk vodkas are renowned for their quality, the previous image of "Derevenka" limited its reach. The updated brand features an original bottle with authentic "Mezensky"* relief, complemented by a high-quality printed label and a unique tamper-evident cap. This transformation blends tradition with modern appeal, addressing the demands of federal competition.
The new design has already gained approval from buyers in major retail chains and will soon appear on shelves nationwide.

Art Direction: Arthur Schreiber
Designer: Kirill Yurkov, Eve Makarova
Design Agency: STUDIOIN