ABOUT

We partnered with The Coca-Cola Company and our friends at forpeople to support the design and build of 3D assets for Sprite’s global rebrand across digital and motion. From early exploration through to final delivery, we created a flexible suite of visual assets designed to scale seamlessly across platforms, markets, and moments.

Rooted in Sprite’s unmistakable freshness, we amplified the energy, fizz and bubbles - translating the brand’s bold new identity into dynamic 3D forms, motion behaviours and a cohesive visual system. The result is a vibrant, high-impact toolkit that captures attention and brings consistency to a fast-moving global rollout.

Sprite’s iconic fusion of lemon and lime is reintroduced as a bold, high-impact 3D moment. A symbol of the brand’s unmistakable taste, it’s brought to life with energy, vibrancy and playful intensity that cuts through at every touchpoint.

Our design process was led by exploration - pushing texture, motion, simulation and composition to uncover a visual language that felt fresh, distinctive and ownable. Through procedurally driven rapid iteration, we developed a system that balanced bold brand expression with the flexibility needed for a global rollout.

We created a suite of modular, flexible and scalable backplates designed to support the wider visual system. Built at ultra-high resolution, each asset was crafted to feel crisp, cold and unmistakably fresh - layered with bespoke ice formations and carefully curated condensation to bring depth and realism to every composition.