ABOUT

>> Concept
This was the much anticipated second iteration of the app, On top of a complete UI and partial UX overhaul, we introduced the key milestone features of a paid for subscription as well as bringing community into every stride and pedal of the experience. The aim of Forrest has always been to enable social connection through health and fitness paired with a healthy dose of competition. As runners / cyclists ourselves we found that although most trackers, were great, and coaching apps help your progress, it lacked an element of engagement that we desired.

>> Execution
From this was born v2 which pairs our already successful race mechanism with social connectivity and community. The app now enables racers to challenge each other regardless of geographical location, meaning a cyclist in Kent could challenge their Uncle in Arizona over in the US as if they were racing the same route. The audio and visual prompts keep you informed while racing, while enabling you to receive your standard pace / distance time audio prompts to stay on track.

A feed based log of all your races is married up with races from your friends with reactions and comments to help celebrate the PB's and your friends new milestones in style. Version two enhances the usr experience of the app following user testing of the key areas like creating a race and setting up ghost racers.

The app has a watch companion which allows you to leave your phone at home for a more immersive 'true' fitness experience.

The app was delivered to the highest standards, following UX best practise and over 20 years of combined industry experience designing and building market leading apps for clients such as West Ham, Arsenal Accessibility is built in with responsive font sizing and support for screen readers throughout.

>> Result
A seamless user experience that minimises time from lacing up your trainers to hitting the streets with a compelling race mechanism and social features to enhance the experience.

Forrest has received industry awards for 'Best Fitness Tracking App' and received an 'Excellence in Innovation' award. Paired with a 5 star app store rating and glowing reviews which we're really proud of.

We have organically grown our subscriber base with month on month increases and a strong retention rate with little churn.

>> Next Steps
Next on our road map is a series of feature improvements to the pro offering, to enhance the app for our existing subscribers and to make the pro offering more compelling for those yet to sign up.

We aim to look at starting to market the product to increase our reach and engage with a wider audience.