About me
Sardar Farrokhi is a Toronto-based fashion, lifestyle, and e-commerce photographer with over five years of professional experience. With a Bachelor's degree in Photography from OCAD University and a Master's in Documentary Media from Toronto Metropolitan University, Sardar combines technical expertise with a deep passion for storytelling to create captivating visuals.
Throughout his career, Sardar has collaborated with brands and organizations globally, producing impactful content for diverse projects. He led the creative direction for AASSTTIINN, a prominent fashion brand, where his photography contributed to a remarkable growth in their social media following from 35,000 to 155,000 over four years. His portfolio also includes dynamic work with Noaza Studios, capturing the rich traditions of South Asian weddings, and Artman, where his photography boosted engagement by 25%.
Sardar's approach is grounded in meticulous attention to detail and a commitment to crafting imagery that resonates with audiences. Proficient in advanced editing tools like Adobe Photoshop and Capture One, he excels in both studio and on-location settings. His adaptability, problem-solving skills, and collaborative nature make him a sought-after professional in the creative industry.
Driven by a love for innovation and human connection, Sardar's work reflects his belief in the power of photography to tell stories, evoke emotion, and elevate brands
Skills
Corporate Video, Photo Editing, Photography, Photoshop