ABOUT

AESTÉ – Premium aromatherapy branding & packaging | Home Fragrance brandingAESTÉ is a luxury home fragrance brand that embodies tranquility, sophistication, and timeless elegance. Specializing in premium aromatherapy diffusers, AESTÉ transforms spaces with high-quality scents inspired by nature, relaxation, and refined living.What was done:Brand Identity : A sleek, minimalist logo and visual system that reflects the brand’s premium and high-end nature.Packaging design : Elegant, monochromatic illustrations paired with a sophisticated serif font to create a timeless and calming look.Typography & Colors : Modern serif typography combined with neutral tones and subtle accent colors, ensuring each fragrance stands out while keeping the overall design cohesive.Illustrative approach : Hand-drawn, nature-inspired illustrations that capture the essence of each scent and enrich the brand’s storytelling.Creative decisions:Luxury & Minimalism : By blending delicate typography with organic illustrations, the design conveys both sophistication and tranquility.Visual hierarchy : A clean, structured layout ensures readability and reinforces the premium feel of the brand.Versatility : The packaging is designed to adapt seamlessly across different scents, maintaining a strong and consistent brand presence.​​​​​​​
AESTÉ’s branding and packaging beautifully combine artistry with functionality, creating an immersive sensory experience even before the product is opened. Every detail is designed to engage and delight, making the unboxing process feel like a moment of luxury and anticipation.
AESTÉ is launching a sample-size Essential Oil Mini Collection, giving customers the chance to explore the brand’s signature fragrances in a convenient, compact format. Each mini essential oil is meticulously crafted to deliver a luxurious aromatherapy experience, capturing the essence of tranquility and elegance in every drop.​​​​​​​