ABOUT

Imagining the perfect escape: launching the ultimate luxury resort.

One of Southeast Asia’s most exclusive eco-retreats, ultra-luxury Panacea Koh Samui needed an ultra-luxury design approach to launch the resort to market. Following a brand audit, the colour palette, materials, formats, and messaging were all updated to better appeal to Panacea’s ultra-high-net-worth target audience.

The jewel in the crown was the stunning oversized main brochure with huge, full bleed images that fully immersed potential guests in the Panacea experience — from the extraordinary panoramic views to the luxury private residences and elite guest services.