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The challenge

During the branding of NRS Relief, there were two main challenges: first, creating a logo that clearly showed the organization's mission to help refugees with shelters and essential products, and second, making sure the new brand still connected with its parent company, NRS International, while looking different.

The solution

The logo design used a triangle shape, reminiscent of a shelter, which was flipped to form a human figure. This represented refugees and the hands that support them. It helped convey the brand’s purpose with an attentive, joyful, and bold design.

The triangle shape was derived from NRS International’s branding, maintaining a visual link while introducing new meaning.