About me

Specialising in Conceptualisation & Design for Womenswear, Menswear, Streetwear, Athleisure & Contemporary Fashion.
⦾ 10+ years of expertise in garment design and development
⦾ First-Class Honors Degree in BA Fashion design from the University of Leeds
⦾ Extensive professional background spanning London and New York fashion scenes, with notable achievements including designing clothing worn by celebrities such as Paris Hilton, Nicki Minaj, and Gwen Stefani
Specialising in conceptualisation, I excel in crafting cohesive themes and ideas and translating them into captivating clothing collections. My approach is characterised by deep creativity, unconventional thinking, and revolutionary design processes.
As an out-of-the-box thinker, I thrive on collaborating with brands that dare to challenge conventional design norms and aim for innovation. From ideation to execution, I am dedicated to pushing the boundaries of traditional fashion, creating compelling narratives that resonate with audiences and leave a lasting impression.
My services:
◦ Brand Identity Development: immersing myself into your brand and developing it's identity into a cohesive set of values, visuals and guidelines to set a clear direction and set you up for success
◦ Research & Design: thorough conceptualisation of ideas and bespoke design service creating the most unique designs appropriate for your brand
◦ Technical Design: creating detailed tech packs ready for your manufacturer to create your samples, as well as size charts, size specs and grading
◦ Graphic Design: designing unique graphics for your brand from scratch, including print design, logos, artwork etc
◦ Sampling & Production Management: With direct communication with manufacturers, I ensure that every garment turns out exactly as envisioned, leaving no detail overlooked.
I specialise in guiding start-ups and emerging brands from concept to production, ensuring every aspect is meticulously covered to ensure high-quality products ready for success in your target market.
Expertise in: Womenswear, Menswear, Streetwear, Activewear, Sportswear, Athleisure, Casual wear, Loungewear, Lingerie, Nightwear, Pyjamas, Underwear, Kidswear, Swimwear, Sustainable, Evening wear
Please get in touch to discuss the details of your project!

Skills

athleisure, Branding, conceptual design, fashion consultation, Fashion Design, Garment Construction, menswear designs, streetwear, Womenswear Design

Sector Experience

athleisure, contemporary fashion, Fashion, menswear, streetwear, Womenswear