Marta Wasilewska Graphic Designer

ABOUT

Most pasta packaging looks like pasta packaging. Filo doesn't.
Filo is a concept brand identity, packaging, and marketing system for a handmade pasta manufacturer that treats a humble product as what it actually is — an object of desire. Five pasta varieties, five shapes, five flavours, one visual system built around bold red, clean white, and a touch of soft green that makes every package feel like the most covetable thing on the market table.
No beige cardboard. No Italian flags. No grandmother in a kitchen.
Just a brand as carefully crafted as the pasta itself — designed for the person who buys food at a market, gives it as a gift, and knows the difference between something made with care and something made at scale.
Handmade food. Handmade attention. Every single time.

MADEIT CREDITS

Filo — Artisan Pasta Brand Identity & Packaging Design

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