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CINTA RUMA | Identity for a womenswear brand inspired by Bali culture and aesthetics of the island

The task of the project: to show connection, fusion, harmony, union and comfort, relaxation, freedom of mind and body, mind and body connection, as a fusion of the two foundresses. to translate that very beach Balinese lightness and relaxation, not overloaded. When developing the design to convey a sense of streamlined, belonging to naturalness, to appeal to the feminine deep nature, to meanings and emotions.It is appropriate to use symbolism as a third-order association and not banal transfer of meanings: harmony, association of love and cosiness, home, fusion, balance.

Solution: the logo is a sophisticated composition built from scratch. The letters are based on thin, elegant lines with small serifs, while the internal design of the typeface reminds us of natural motifs and the architecture of leaves, which creates the right feeling we need: calmness, lightness, harmony and balance.The logo mark represents two petals, as an association with the two female founders of the brand, above which floats a pattern, a motif remotely reminiscent of Indonesian drawings, which is an embodiment of the creation of something bigger and deeper that comes into being thanks to the two girls. The colour palette of the brand consists of natural shades, reminiscent of the elements of nature: water, air, plants and earth. these colours support the concept of the brand and correctly translate the values, emphasising female beauty and female nature.

As part of the identity, unique watercolour illustrations were developed using neural network, which are an extension of the idea of naturalness, naturalness and elegance. continuity and inspiration from nature can be shown in a similar way, and for the brand, illustrations of plants were drawn to remind us of the shadows falling from them.The use of such backgrounds, illustrations and graphics will help us to form a complete image and feeling of the brand: looking at watercolours and subtle shadow drawings of flowers and plants, we understand that here we will be shown what quality natural products are, we will be taken care of at every stage of communication with the brand and will leave behind a pleasant, necessary for each customer feeling of comfort, quality and attention.

The certificate can have a non-standard, elongated shape and resemble a boarding ticket, as if our brand is sending our dear clients to the land of quality and style, which supports the very idea of the brand - you can touch the island right now with Cinta Ruma.