About me

As a Senior Producer I've led large (€) and small campaigns incorporating broadcast TV, digital, social and more. With a deep background in broadcast, social, and digital production it's my responsibility to lead a team of video professionals, designers and developers to create a suite of high end regular content from development to post and delivery.

Working closely with brand partners' senior management as well as managing multiple shoots at home and abroad to create high-quality campaigns, I also strategize and build the basis for pitching - of which I have had multiple successes including growing the investment from clients.

Translating not just direct and often esoteric briefs, I also pride myself on building relationships with clients, allowing me to read between the lines and think ahead of they are saying they want right now, to what they will likely ask for in the future.
I'm a creative leader, but bring a long history of practical shooting and content creation experience to the table from comedy series on Channel 4 and Netflix to social first content on TikTok and YouTube, allowing me to always have a strong sense of not just what to make, but how to make it well with the resources available.

I am adept at understanding budgets, timelines, have a strong contact list of freelancers having managed production teams in a variety of environments.

Throughout my roles pitching and presenting have been consistent elements. Whether it's pitching a campaign idea to a client, or a TV series to a channel commissioner, I'm a confident communicator and listener building lasting relationships with many people I've worked with in this capacity over the years.

Sector Experience

Advertising, Digital (SEO, PPC, SEM...), Media, Production, Social Network / Community, Television