ABOUT

Project Overview: Turps Film was commissioned by Saint-Gobain Weber to produce two promotional videos for the Weberjoint Premium Silicone Sealant Campaign. The campaign aimed to create engaging and shareable content that showcased the key benefits of Weber’s weberjoint Premium Grout and the newly launched weberjoint Premium Silicone Sealant.

Campaign Concept: The concept behind the campaign revolved around the idea of a perfect match. This was reflected in the narrative of the videos, which depicted a tradesperson using a ‘Tinder-esque’ app to find the perfect match between the grout and the silicone sealant. The creative idea was to make the content relatable to the target audience of tradespeople, with a lighthearted, cinematic approach.

Production Process:

The shoot was completed over two days using a combination of studio setups and real-world environments.
A sophisticated lighting setup was employed to enhance the visual appeal of the products.
The production featured complex motion tracking and post-production work, including replacing the app screens on the phone with custom graphics.
The final videos were edited in multiple formats and aspect ratios (16x9, 9x16, and 1x1) to optimize their use across social media platforms such as LinkedIn, Instagram, Facebook, and Twitter. This ensured that the content was fully adaptable to the digital landscape.
Technical Execution: Turps Film's expertise in motion tracking was showcased in this project, especially when replacing and overlaying the app screens onto the tradesperson’s phone during post-production. This required careful planning and execution to ensure that the content looked seamless.

Client Feedback: Saint-Gobain Weber was highly impressed with the final output, especially the creative approach, the smooth production process, and the ability to work remotely with the Turps Film team.

Outcome: The videos were distributed across Saint-Gobain Weber’s digital platforms, including social media, website, and in-store promotions. The creative concept, high production value, and successful multi-platform delivery ensured the campaign reached its intended audience effectively.

This project demonstrated Turps Film's capability in producing high-quality, creative video content that aligns with the client’s brand messaging and objectives, especially within tight deadlines and complex production requirements.