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Speed, oh speed. You seductive mistress.

Starring the iconic golfer Rickie Fowler, this campaign draws a compelling parallel between the speed of Rickie’s powerful golf swing, the dynamic performance of the new Cobra Golf “Speedzone” edition, and the raw power of the Mercedes-Benz GT.

This campaign aims to engage a sophisticated audience that appreciates luxury, performance, and style through the lens of one of the most stylish athletes in the sport.

Shot all in one day, the video and photo teams worked in tandem, sharing lighting set ups and locations to capture content that felt cohesive across mediums. It also made the most of the talent’s tight shooting window.

This is the type of project that illustrates the power of collaboration between a director and photographer.