ABOUT

TAKING ON TECH BRO CULTURE, ONE GRADUATE AT A TIME.

Tech Educators are challenging the status quo of the tech industry. Their affordable instructor-led coding bootcamps offer a real alternative to expensive traditional education, and they want to help as many under-represented people get into the industry as possible. To ensure they offering is as clear and relatable as possible we worked with the Tech Educators team to develop their brand positioning, tone of voice and visual identity.

THE CREATIVE IDEA.

Tech Educators do things differently. They attract people from under-represented backgrounds and helping them develop both development skills and the personal and professional skills they will need to succeed. By the nature of this unique programme and diverse students, their graduates are a different type of developer. Our brand idea, ‘we develop different’ celebrates the power of this individuality. This idea is literally baked into the logo design, with elements of individuality, humanity and power.

CALLING OUT MISCONCEPTIONS.

The best way to align Tech Educators with the underdogs? Straight up challenge the misconceptions they’re trying to change. By calling out the problems that exist, we can reassure the people they’re trying to attract that it doesn’t have to be like this.

HIGHLIGHTING THE HUMANS BEHIND THE CODE.

In a sector full of automation, AI and robotics – nothing stands out more than a bit of human handwriting. We created a custom typeface that adds a little humanity to the brand.

Sonny is our imperfect typeface that randomises as you type, thanks to some nifty contextual alternates, making it feel more alive.