ABOUT

136k young people went into a council office to declare themselves homeless. The real scale of the problem is much, much greater. With many young people sofa surfing, overstaying their welcome and street living. When we did our research we realised that Government had no plan. Nothing existed to address the impact of rising rents and unaffordable housing. We teamed with homeless charity New Horizon and in a matter of weeks coordinated a network of 140 youth charities and a joint petition to raise awareness of numbers raising exponentially. We challenged our youth team to come up with content on their own terms and created a number of posts to sit across social media. Each piece and approach is unique to the creators including spoken word, factual, comedy and narrative. In a couple of days the content received over 150k views on our own Insta/Tiktok and 1000's more via our charity partners (not received full count yet). This led to enough signatures and pressure for a response from government and enough for it to be debated in parliament. Not bad for a 7k budget.