ABOUT

This was a great shoot for Puma Golf towards the end of 2023.
The concept behind the shoot was to show two different sides to the shoe by way of creating a distorted reflection, almost like a Jekyll and Hyde image.

After reviewing the images, the client opted to go in a different direction with the shoot, which we shot on a separate day.

Agency - The Canopy Studio
Art direction - George Flood
Producer - Hannah Beard
Junior producer - James Patch
Assistant - James Burns