ABOUT

Client: Simply (Simply Piano, Simply Sing, Simply Draw, Simply Guitar)

Each sub-brand within the Simply ecosystem had its own visual style, as they were developed by different teams. The goal was to create a unified design language that would bring consistency across all products, be easy to maintain and scale, and work seamlessly with Lottie animations (a specific format that requires illustration assets to be animation-friendly).

As an illustrator and animator, I developed a cohesive set of illustrations and animations, and helped establish a motion design style that could be applied across the apps—including Lottie-ready assets. These visual elements were integrated into the apps, creating a consistent and recognizable look across all sub-brands.

The new unified style significantly improved brand perception and brought visual consistency to all Simply apps. It has been successfully maintained for over a year, and we continue to collaborate on new illustrations and animations to this day.