ABOUT

For the first time ever, the thermal Heat-Wave-Heat-Bag™ technology invented by Domino’s in 1998 was completely re-engineered, to create the hottest winter apparel in the UK.

As the temperatures dropped, so did the Domino’s Heatsuit - the must-have merch to cope with the arctic temperatures and the January blues.

A PR-led initiative, with zero paid media support, which had genuine impact in all the right places and bags of Domino’s personality.

Most importantly, it proved that earned-first, highly creative initiatives really can deliver the goods – an 18% uplift in sales directly attributed to this activation. All for very little dough.