ABOUT

Laundry had the honor of bringing the 2026 conference titles for OFFF Barcelona to life—reimagined, for the first time, as a large-scale projection mapping film on the facade of the Barcelona Design Museum (Museu del Disseny), where the festival takes place each year.

The challenge was multifaceted. With nearly 55 titles, the runtime stretched beyond traditional expectations. The sheer scale of the projection demanded a rethinking of resolution, pacing, and frame rate to fully harness the power of the projectors. But the most critical question was this: how do you design for an entire city—for both its residents and its global audience? Because at this scale, screens don’t just display—they transform space. And what works on a monitor doesn’t translate when it’s experienced across the surface of a building.