ABOUT

How do you take an iconic, decades-long campaign and show the audience something fun and new? Laundry partnered with GALLEGOS United to help answer this very question! The core concept was a playful commentary on how there are so many milk substitutes in the market today but there is no true substitute for the real thing.

We embarked on a journey of exploration combining everything from live-action tabletop shoots, to all CG environments, to 2D anime characters. Laundry went in some hilarious wildly outlandish directions to create a roster of fictional milk substitutes that functioned almost as characters themselves. Each one had its own unique environment and storytelling elements. This was truly an every-trick-in-the-book execution.

The final result was a visually rich, memorable piece that delighted viewers and has been invited to submit for various awards and accolades.