ABOUT

In 2023, EA SPORTS ended their 30-year relationship with FIFA and rebranded the iconic game as EA FC 24, with the competitive Esports arm becoming EA SPORTS FC Pro.

Get Closer to Glory fanfared this exciting new era for EA Sports while simultaneously promoting awareness of the inaugural 23/24 FC Pro season starring brand ambassador, Liverpool and Portugal forward Diogo Jota - ranked 75th in the world in competitive FC Pro gaming.

To bring this ambition to life a premium launch film - Dream. Play. Pro. Repeat - was created for social and broadcast, with a host of ancillary content and even a new goal celebration for Jota promoting the campaign, performed the same week as game launch when he scored (in real life) against West Ham.

FC Pro broke EA SPORTS live streaming records on Twitch and YouTube when the 23/24 season started and - completing the loop - the celebration was made available in-game within EA SPORTS FC 24.