ABOUT

OPVEE offers life-saving aid during an urgent opioid emergency in a simple-to-administer way.

With a limited color palette in a collage style, we aimed to increase awareness and provide instruction while keeping things equally simple to follow. A pixelated, printed-style character made for an approachable persona, like any peer needing help, and we pieced it all together to stick in our viewers' minds.

Produced by Panic
Creative Agency: Moon Rabbit