ABOUT

Women are killed every other day in Canada, because they are women, yet we still classify their death as a homicide. Aura Freedom needed to raise awareness for femicide.

The way products are often sold is through gendering. We design ordinary products specifically “for women”. But when women are murdered, we choose to ignore their gender, even though it's the reason they’re being killed.

We flipped these gendered marketing tropes on their head by creating the world’s first Body Bag For Her.