ABOUT

PERIOD POVERTY SUCKS OVARIES.

What if Santa got his period and couldn’t deliver gifts? That's the reality for nearly 1 in 3 people living in period poverty in Canada and the US, according to our proprietary research with YouGov. They miss work, school, and opportunities. All because they can’t afford a tampon.

That really singed our stockings.

Naturally, we morphed our rage into a pro-bono holiday campaign. In partnership with PERIOD.– a global non-profit working to eradicate period poverty and stigma – we set out to educate audiences and raise donations.