ABOUT

Background
Following a $50m investment from The Craftory, and some new high-level hires, HIPPEAS enlisted our help to reshape and broaden their brand strategy. What began life as a smart idea for a single product brand, now needed to mature into a larger and more robust platform for growth and innovation.

The Brief
Rebuild the brand strategy from the ground up, leveraging the best of what HIPPEAS has, while identifying and filling in the brand gaps. Any new strategy must create a platform able to support significant product innovation and growth into new markets.

The Solution
A full brand code audit allowed us to create a richer Big Idea that becomes the strategic springboard for any future portfolio extensions. New language, a new verbal identity, values and guiding principles ready to feed into upcoming campaign work. This new strategy aligns directly to HIPPEAS core Health & Sustainability claims, expands on the heart of the brand and stays flexible enough to evolve in an ever changing category.