ABOUT

CONCEPT

Love and loss comes to the fore as the singers’ tell their love story through the courtship and heartbreak of another young couple.

Evoking the dreamy essence of a 2010’s nostalgia, this music video used every element of visual storytelling to immerse viewers in the arc of a youthful summer romance.


EXECUTION

“Babe” tells Louis Culture and Tora-I’s love story through glimpses of a couple’s intimate shared moments and heated arguments–a masterpiece that struck a chord with the rising artists’ cult following.

Tender and intense, fiery performances fill the stunning music video with life.

A character of its own, the neighborhood is alive behind this couple. The dynamic, character-filled background builds out the rich world of this music video.

Shooting in black and white and on film, the director narrates this love story with surreal and intimate visual language.

RESULTS


Delivering Louis Culture more views than he’d ever seen before, Babe spoke to Louis Culture and Tora-I’s niche following, receiving more than half a million views, 2120% more views than Culture’s average music video and 320.45% more views than Culture’s second most popular video. Beloved by fan of the indie icon’s unique musical subculture, Babe received 23 thousand likes, a 3070% increase in likes from his average video and 538.89% more likes than his second most popular video.