ABOUT

Visual identity for a vaping store situated in Spain. The brief was to craft a logo and corresponding merchandising impregnated with a vintage flair.

Drawing inspiration from the distinctive lettering of the ’70s, the logo design fuses past and present. While it channels a nostalgic vintage vibe, it doesn't compromise on a fresh, modern appearance. Black and red were chosen for their strong association with the rock genre—black representing the genre's intensity and rebellious spirit, and red capturing its passion and energy. Together, these colours forge a visual connection to the era's rock legacy while maintaining a sleek, modern aesthetic.