About me

As Design Director at Pearlfisher London, I bring 10 years of experience from my time in the creative industry, where I've had the privilege of working with some fantastic agencies such as Blue Marlin, Biles Hendry, and Elmwood. This journey has sharpened my expertise and passion for visual identity, brand experience, and FMCG. At Pearlfisher, my role is to guide and inspire our creative teams, encouraging them to think boldly and unconventionally while focusing on elevating brands to desirable positions in their respective categories. Among the projects I've led, some favourites include working with notable clients like Bewley's Coffee, Pernod Ricard, and Beam Suntory.