About me

Originally from Colombia, but now living in Mexico, after many years between Italy and Ecuador
(I've always been foreign, somehow).
I'm Stubborn and OCD about details and crazy about cinema, illustration and ceramics.
Even though my background is in art direction, I'm passionate about creativity in every way,
which is why I always look for the perfect harmony between functionality and aesthetics
to achieve disruptive and eye-catching campaigns.
As a Creative Director I strive for my teams and ideas to have a strong strategic and technological
approach to achieve effective and purposeful creativity, but above all I build on human relationships,
as in diversity, experiences and and fun lies true creative spark.