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Erborian, a skincare brand blending Korean beauty expertise with French luxury, approached us to create a series of social media video assets for the launch of its BB Cream – a centrepiece of its product line-up. The product, known for its skincare-meets-makeup benefits, gives skin a bouncy, smooth effect, thanks to its use of Korean ginseng extract.

To showcase the bouncy effect of Erborian BB Cream, we designed a suite of campaign assets rooted in the desirability of Korean beauty.

We created a bouncing 3D-render of the Korean word for ‘bounce’ – a direct nod to Erborian’s heritage and the industry-wide influence of Korean skincare. This hero animation not only visually captured the product’s benefits but reinforced its credibility asa K-beauty staple.

The visually striking and off-the-wall creative approach helped Erborian’s BB Cream stand out in a highly competitive market.