ABOUT

Some Grub make sustainable dog treats made from insects. These nutritious treats put the planet and pet health first, without compromising on taste.

We worked with the Some Grub team to create the brand identity, packaging and website to help them with their mission to redefine responsible pet parenting.

Our approach to creating the brand identity was to celebrate the planet friendly
ingredients and canine community, balancing premium with playful and avoiding the traditional ‘eco aesthetic’. At the core of the identity is the new logo. A grub forms the ‘G’ to proudly represent the protein-packed insects that go into Some Grub and a tail lives in the ‘S’ as a nod to their happy canine customers.

"The Rhombus team are exceptionally talented, creative and a pleasure to work with. They exceeded our expectations on a challenging brief, delivering brilliant design work across our website, logo and packaging. They have completely transformed our brand. I can’t recommend them highly enough."

Ben Chapman
Founder, Some Grub