About me

Hey... I'm Adam Roberts and since the days of dial-up, I have been designing, coding, learning, each and every day.

Product Designer + Senior Developer, but I class myself as a Creative Engineer, as I work at the crossroads of creative and function - driven to exceed expectations, create thought-provoking experiences and products that elevate brand potential.

I've devoted 25+ years to becoming an invaluable asset to any brand, any agency, any one.

Something you should know...

I can design for any style. I can design for any type of product, mobile app, watch app, website, web app, game interface, anything, for any industry. I've got the experience. I also do branding, identities & guidelines.

I can code, extremely well. And I can learn code, overnight and that's literally what happened 5 years ago. After 18+ years of traditional HTML/CSS/jQuery/PHP, WordPress, one day after a little light reading, I stopped and dove head first into React. Only 6 weeks later, I'd built a bunch of sites + an eCommerce site from scratch in this new technology and never looked back. I only managed to do that because React gave me that spark back that I once had. 5 years later I can now build far better websites that what I used to, it allowed me to win an FWA SOTD on my own.

I started out with GatsbyJs + DatoCMS, and now recently (mid 2023 onwards), NextJs + DatoCMS. I've also been learning Firebase/Supabase & Sanity, as I'm building my own little SaaS app.

My left/right brain are equal, usually competing and progressing in both areas of digital. I absolutely live and breath what I love to do for clients and seeing my work make brands thrive.