ABOUT

Through the Creative Commission website I pitched on this music video from Sonic Boom Six. The band had asked for animation in the style of "Have I got News for You" intro sequences and I showed them a previous video I had created for Make Votes Matter in 2018 using a silly puppet paper cutout style.

I asked the band for T-pose photographs and a couple of portrait shots of the lead singer with different expressions. I then began researching and sourcing images for different sequences to match with the lyrics. The song is quite overtly about the injustice of a deep-rooted political establishment within the Conservative party stemming from the british public school system and it was mostly quite easy, given events of recent years, to plan out stairical scenes based on the lyrics.

The entire animation was made within After Effects and once the band puppets were rigged and animated for the choruses it was then primarily a case of building an organised catalogue of source images and masking out the relevant characters, layering them for simple puppet animation, and working through all the planned scenes in that manner.

Once the video was populated with imagery from start to finish it was then a QC process over the final couple of days. I added extra animated elements in places, changed background images as per the band's request, and corrected positioning of different elements within various frames as the video is quite fast paces and busy in places it's important to at least give the audience a chance to see what's going on between the lyrics and the imagery.

This video was part of a double release with the single "Future Shock" and despite being released two months later is well on course to be the more popular of the two on Youtube.