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“With the virtual ECU Creator (vECU Creator), developers at vehicle manufacturers, suppliers and third-party providers will be able to configure and operate virtual, cloud-based electronic control units in their specific development environments in order to develop code for microcontroller and processor hardware that does not yet exist.”

Wow, sounds complex... .

But that's exactly why clients like Continental come to us - to make complex topics entertaining and understandable.

Off to the Westside Studios in FFM. A perfectly timed, 2-day studio shoot in a relaxed atmosphere. An outstanding job by our lighting team, make-up artist Nikki and of course Amir, our main protagonist.
Followed by CAD data visualization, animation, editing, color grading and dubbing in our in-house post-production department.

The result: Awarded the #CLEPAawards2024 as Top Innovator Digital, as well as various shorts for LinkedIn campaigns.

Incidentally, the virtual ECU Creator is part of the “Continental Automotive Edge” (CAEdge) framework, which runs on Amazon Web Services (AWS).