About me

Welcome to my Creativepool profile. I'm a seasoned Design Director with a passion for turning trends and ideas into reality and a track record for building brands that matter. With extensive experience in fashion, home, and pet industries, I've been the creative force behind numerous successful product launches and brand revamps.
I thrive in fast-paced environments, leading cross-functional teams to exceed customer expectations and drive business growth. I lead in transforming talent, fostering collaboration, inclusion, and innovation among creative teams. Over 15 years experience in leading product, print, and design/tech teams from trend R&D, through design development. Invested in connecting product design, brand values and customer profile through to the final marketing message for successful ROI.

Skills

Branding, coaching, collaboration, Communications, Continuous Improvement, creative concept, customer analysis, knitwear, Presentation, Print Design, Problem Solving, Product Design, Storyboarding, Team Management, Technical / Functional Documents, Textile Design, trend analysis, Visual Layout, Visual Merchandising

Sector Experience

Agency., ecommerce, Retail, Wholesale

Clients

Atlantic Pacific, Chewy, JCPenny, Kohls, Nordstrom, QVC, Rachel Parcell, Something Navy, Studio M, Tait & Style, Target, Vera Wang