ABOUT

In a crowded Vietnamese teen milk market dominated by "teen leader" and "funny teens" themes, Malto stands out as a unique player with a distinctive approach. IDP (Sữa Quốc Tế) built upon the foundation of the LOF mother brand's overarching strategy, "Choosing your happiness", Malto has evolved into the brand that resonates with the phrase "happy teen choice". This identity is carefully tailored to align with the Asian teen culture, presenting a cute and relatable appearance that captures the essence of youthful joy and freedom.