ABOUT

Burts pride themselves on not only the simplicity of their product (made of just four things: potatoes, oil, seasoning, and expertise), but the authenticity of their flavours (simple, authentic flavours done well). Plus, their location in the rural southwest gives them an originality that sets them apart.

They wanted an ad to communicate how they have their own way of doing things, whilst showcasing their original flavours. A no-nonsense process and a no-nonsense crisp required a no-nonsense poster execution.

Idea:
Taking Burts collaboration with Guinness, we used St Patrick’s day as the perfect platform to showcase the coming together of these two brands. A uniquely Burts tribute. One that looks through the lens of craft and authenticity, whilst acknowledging the drinking/pub culture that surrounds St Patrick’s Day

Execution:
Few things are more iconic than a pint of the black stuff (especially around St Patrick’s Day) and we wanted to create that same kind of reverence around a bag of Burts crisps. We decided to bring the pint and the packet together in a visually interesting way; so, using intricate lighting and composition we created an image of the Burts packet that resembled a freshly poured pint of Guinness.

In the true spirit of partnerships, we thought it would be nice to initiate a conversation between Burt and Patrick… a toast from one to the other. Raising a smile in the mind, while instilling positive associations of originality, we looked to maximise the appeal of Burts crisps to those who might be out to celebrate the day, whilst showing Burts to be a brand that always maintains a fresh perspective when it comes to their product.