ABOUT

I was briefed to come up with a concept to announce the launch of their new Marvellous Creations range, the answer was to create a 6m x 3m Cadburys chocolate bar. After pitching the idea to the media agency we went on to create mockups and sketches to get the look and feel. After achieving sign off I went on to turn a regular size chocolate bar wrapper into one that could wrap a billboard. I had a day trip up to Manchester to check in on production, colour matching the chocolate and checking that the finishes were all going to plan. 4 weeks on and it is now up in 5 locations throughout the UK.