ABOUT

CONCEPT
With winter fast approaching and cases of COVID-19 surging across Europe, DHL Supply Chain needed to remind its workforce of the rules – hands, face, space – while motivating employees that they are #TogetherUnstoppable. As the pandemic had dragged on, there was no longer the same vigilance as there had been earlier in the year, but the threat of Covid remained as strong as ever.

EXECUTION
Our idea was to use something that was synonymous with Covid-19, and something that had become a part of everyday life during the pandemic – face masks. The masks were able to bring immediate recognition to the subject matter, but we also created intrigue by placing scenes within the mask shapes. This helped to deliver the important message that protecting yourself from Covid-19 while working was still important, and that the safety measures in place still needed to be followed.

RESULTS
Logistics workers have been on the frontline of the pandemic since day one, helping to transport and deliver life saving medicine, food and the everyday things we all have needed while staying safe at home. This campaign helped DHL to look after its workforce by reminding them of the rules – hands, face, space – and encouraged their teams to persevere in the face of Covid fatigue.