ABOUT

Alay Active is a performance base wear brand. And this is a part of already existing brand named ALAY. They wanted a creative, unique and memorable logomark which also showed some resembles to their original ALAY logo. Their target audience was men and women both between the ages of 18 to 45.

The logotype I created combines elements of letters A, A, hardworking, running and also shows some resembles to the original logo of ALAY.

The typeface selected contains a heavy weighted display (serif) which was used to make the logo feel more comfortable and best for performance base wear.