About me

am a B2B generalist with over 12 experience in software (SAAS, cybersecurity, apps), financial services and the construction industry. I like to focus on defining and delivering marketing strategy, demand generation, multi-channel integrated campaigns, content strategy and CRM/marketing technology stack. I focus mostly on digital channels.

I am a problem solver and have delivered several marketing initiatives successfully - from product positioning and rebranding to webinar programs.
Things I am proud of:
- I launched several webinar programs successfully.
- Using existing resources, I created a demand generation plan that saw a 14% increase in product awareness in a year and was delivering MQLs with targets doubling each year.
- I have mapped the tech stack and created a roadmap for upgrades including migration of marketing automation software.

In 2021, my project was awarded the Marketing Effectiveness Award for Most Effective Business to Business Campaign by Financial Services Forum - this project included rebranding and positioning of a product.