ABOUT

Concept:

The Compañía Nacional de Teatro Clásico, CNTC, founded in 1986, is a public company with the aim of promoting, recovering and disseminating the theatre of the Spanish Golden Age. But it goes much further. The CNTC is also contemporary theatre. Its communication had to reflect both worlds, the one that was and the one that is with a view to the one that will be. Concept and design, fiction and reality, culture. And that's what we did. Bringing it all together in a fresh, aesthetic proposal, full of message.

Life is something that happens in the street or on a stage that represents the street. Life is what people feel and what an actor represents. Life, moreover, is renewed every day and is impregnated with trends and avant-garde. Life is prose and verse, reality and metaverse. Life is something dual that happens and is enjoyed in EL CLÁSICO (the coloquial way to name The National Company of Classic Theatre).

Execution:

And dual is the visual interpretation of EL CLÁSICO in this always bicolor and conceptual proposal. A mix of classicism and modernity achieved through the fusion of historical and contemporary images and the printing technique in which all the pieces of this campaign are inspired: Risography.
The printing system that unites screen printing and photocopying and generates that effect of 'handmade' as personal and unique as life itself. The use of pure flat color inks plays to overlap to achieve new tones and enrich the pieces, even producing certain 'flaws' that bring so much life to each visual.

A graphic identity work for EL CLÁSICO that is not 'classic', but quite the opposite, and that reinvents itself as that eternal brand in constant revolution. Because EL CLÁSICO IS LIFE.